Strength
Build a powerful, capable and resilient body through progressive, well-structured loading.

Elite Performance Coaching • Los Angeles & Worldwide
Elite performance coaching for people who expect more from themselves. Build strength, improve your physique, move better and develop the habits required to perform at your highest level.
The Offer
A fully integrated coaching experience designed around your body, performance, lifestyle and goals.
Nothing is templated. Programming, structure and standards are set against how you live, how you recover and what you are training for.
Proprietary Framework
Elite performance is built by developing more than one quality. Strength, movement, physique, recovery and standards must work together.
Build a powerful, capable and resilient body through progressive, well-structured loading.
Improve mobility, stability, control and athletic movement so training compounds instead of costing you.
Build a lean, strong and athletic physique with intent behind every training block.
Improve conditioning, work capacity, energy and physical output across training and life.
Support adaptation, longevity and sustainable progress rather than accumulating fatigue.
Create practical nutrition structure aligned with performance and physique goals.
Develop discipline, focus, consistency and genuine accountability to the work.
Establish daily behaviours that extend far beyond the gym and hold under pressure.

In Person
Highly personalized one-to-one coaching for clients who expect an exceptional level of attention, structure and performance.
Beverly Hills • Bel Air • Brentwood • Santa Monica • Greater Los Angeles
Worldwide
High-level personalized coaching wherever you live. Your training, progression, accountability and performance strategy remain structured around you.
Client Results
“Since starting with Andy in 2018, I gained 20lbs of lean muscle, dropped to 10% body fat, and became stronger than ever. He's an exceptional trainer and I highly recommend him.”
“Training with Andy Ashton has been a transformative experience. His knowledge, professionalism, and attention to detail are unmatched. His approach is not only about physical strength, but also about balance, energy, and overall well-being.”
“His approach to personal training is both rigorous and highly personalized, combining expert knowledge with unwavering professionalism — adapting each session to my physical goals while maintaining the highest standards of discretion and care.”
Client Highlight
Training David was an exceptional experience. His professionalism, discipline and commitment to performance stood out throughout our work together.
— Andy Ashton
About Andy
Andy Ashton is an elite performance coach working across strength & conditioning, competitive fitness, physique development and private coaching in Los Angeles.

Andy Ashton Elite
An ongoing performance and personal-development ecosystem designed to keep you learning, training and operating at a higher standard.
$49/month
Single Session
A focused private strategy session covering your training, physique, performance, habits, challenges and next steps.
Lifestyle
Apparel and lifestyle essentials built around the same standard as the coaching. Considered, restrained and made to train in.
If you're ready to train with purpose, build an exceptional body and perform at a higher level, apply for Elite Performance Coaching.